GreenEarth has been running a number of short webinars around sustainable aftercare throughout 2020, but we decided to run something more in-depth on November 19th.
As a company that is always looking to innovate and progress, we have conducted new research and have been progressing with product development as best we can.
The webinar lasted for just under 2 hours, with presentations from GreenEarth Cleaning President Tim Maxwell, SGS USA and Canada Business Head Louann Spirito, and GreenEarth Cleaning Sustainability Director, Garry Knox.
Tim Maxwell gave an insight into the Dry-Cleaning industry with a focus on the GreenEarth Cleaning difference. In addition, he shared information about the new microfibre and microplastic filter ‘Sea Clear’, designed for the commercial laundry sector and the research carried out to determine the potential impact of different forms of aftercare have on Covid-19, in relation to fabric.
SGS has been a GreenEarth partner for over 5 years now, and Louann talked about their experience of GreenEarth, the reasons why they chose to commit to GreenEarth testing after their initial trial period.
Louann has vast experience within the soft lines testing environment and was able to draw on her experience of all forms of garment aftercare, discussing all their features.
Garry Knox primarily deals with Manufacturers and brands around the world and GreenEarth affiliates in the UK and Europe. He was able to talk about the central government initiatives to fund a ‘Green Recovery’ from the current economic crisis and the brand activity that is also supporting a greener and more sustainable future.
If you’d like to find out more about how GreenEarth Cleaning works with Fashion brands and manufacturers, please visit: https://www.greenearthcleaning.com/apparel/